With Valentine's Day just round the counter, Peter talks to Martin Cheah, Founder & Managing Director of Blooming Florists, and VK Sailendra (better known as Sai), Executive Director of MagiqADS.
(L-R) Sai and Martin in Radio24's studio.
Blooming Florist began its operations 27 years ago, and today has numerous retail outlets in Petaling Jaya, Kuala Lumpur. It is also networked with 75,000 florists worldwide through its membership in Interflora Pacific Unit Limited. It is also the first florist in Malaysia to embrance e-commerce. MagiqADS is believed to be the first company in the world to offer vertical illusionary advertising platforms in hypermarkets and other high-traffic areas.
What does it take to build a service brand that promises on-time delivery and what is required to develop and sustain a successful e-commerce brand? Why is MagicADS exciting brands that compete on supermarket shelves? Waht are 3D ads and what can they do when placed in supermarket ailes? Peter will get you the answers.Catch Brand Malaysia with Peter Pek this week! Only on Radio24, 93.9FM.
1 comment:
I liked this show - very informative. I must go out to see these special effect floor ads now. LOL
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