Building brands online with Yahoo! & branding for the youth market

In Episode 3, Peter talks to Ong Sea Yen, Senior Consultant of Interactive Marketing at yellow brick road, and Joel Neoh, Project Director of YouthMalaysia.com. yellow brick road (spelt in lower case on purpose) is the authorised sales representatives of Yahoo! Southeast Asia.

Yahoo! has over 6 million unique Malaysian uers on their various network properties. And this number is growing by the day. What is online branding and how can you benefit from it? How much does it cost to advertise online? Why use online advertising as a communication channel to build your brand? Sea Yen has the answers.



Followers of Malaysia’s first corporate reality television programme, The Firm on ntv7 last year, would know that Joel was the youngest candidate in the programme, and surprised many people by emerging as the winner of the show. YouthMalaysia.com, was winner of the Youth Friendly Company of The Year award recently at the AYA Dream Malaysia Awards. It is also organising YOUTH'08 - a youth lifestyle showcase, which takes place later this week from 18-20 January at the Putra World Trade Centre (PWTC). It is also organising the 1st National Youth Entrepreneur Convention at the same venue on 19 January.


The youth segment is a sizable and lucrative part of the market. But young people today are a demanding and tech savvy lot. If your brand is targeting the youth market, what are some of the key issues you should be aware of? How do you reach out to them? What's the best way to communicate with them?

One way to find out, is to head down to the YOUTH'08 event this weekend. The other, of course, is to listen to today's broadcast of Brand Malaysia with Peter Pek.