Captiv8ing audiences and building a business brand

This week on Brand Malaysia with Peter Pek, Peter talks to Phng Li Kim, Director of Captiv8, a provider of Digital Indoor Communication; and P. Deivendran, Managing Director of Infinite QL, a group of B2B brands that engage collaboratively in the research, design, development and consulting of high-end value added products and turnkey electronics systems for both the local and international markets.

As more and more outdoor and indoor media channels become available to brand marketeers, how does one make the right choice? Would indoor suit your brand? What are the compelling reasons for using indoor advertising and information channels? You have seen small TV screens in lifts, lobby areas and more. What is this all about then?

If you have a B2B brand, what are some of the key issues that you need to look at when it comes to building your brand? Conventional methods of reaching consumer clients are out of the question. In addition, what needs to be done to ensure that a brand that you build can be exported successfully?

Join us this week, as our guests share their expertise and experiences on the show. Don't miss Brand Malaysia with Peter Pek, this Tuesday at 7.15, only on Radio24 - Real Life. Real Time.