Rental cars and how to maximize SMS for your business

In Episode 7, Peter talks to Prabu Krishnasamy, General Manager of Avis (Malaysia), and Azli Paat, Executive Vice President of DAPAT Vista, a mobile marketing company.

With over 4000 branch offices worldwide, Avis is one of the largest car rental agencies in the world. It is a provider to the commercial segment serving business travelers at major airports around the world, and to leisure travelers at off-airport locations. Avis Malaysia first opened its doors for business in 1972. Since then, the company has seen a slow but steady growth in the rental car market.

Service and delivery are at the core of a rental car brand like Avis. What are some of the challenges involved with building such a brand? How does a brand like Avis train their people to ensure that standards are at the highest levels? What happens when there is a breakdown in communication? How does Avis solve this?

DAPAT Vista was established in 2000 to serve the demand for mobile interactivity and to spearhead the development of innovative and dynamic mobile data services and products. Together with its parent company, Television Airtime Services, it offers comprehensive and creative mobile marketing and advertising tools to assist organizations in implementing interactivity into their communication with stakeholders.

DAPAT Vista’s user-friendly SMS short code, 32728, is the numerical equivalent of the word D-A-P-A-T on standard handphone keypads.

Why use SMS to build your brand? What are some of the uses of SMS in terms of brand building? How can a company like DAPAT help you to interact with your customers and enable your brand to have interactivity? Why would someone SMS the police? Find out all about mobile SMS in this week's show.