This week on Brand Malaysia with Peter Pek, Peter talks to Chris Thiagarajah, Chief Executive Officer of SkyBus, and Andrew Ching, Managing Director of E-Plus Entertainment Productions.
SkyBus is a ground transportation company that provides a point-to-point shuttle service to and from KL Sentral to the Low Cost Carrier Terminal (LCCT). The branded transporter boasts a fleet of 40-seater air-conditioned coaches with adequate luggage space. A journey between KL Sentral and LCCT takes around 1 hour 15 minutes and currently costs just RM9 one-way.
E-Plus Entertainment Productions is a full service event management company, and one of the
very few in town to be exporting their services overseas. With affiliates in Australia, Indonesia, Japan, Korea, the Philippines, Singapore, Thailand and the United States, the company has produced and managed scores of world-class events both locally and abroad.
How does one build a land transportation brand that relies heavily on the volume of traffic? Low cost does not mean low standards of service, so what systems and measures have to be put in place to ensure that the brand delivers and lives up to its promises? What happens when something goes wrong or you would like to pay a compliment, and you want to speak to someone from the brand? What's new for this zippy brand?
SkyBus is a ground transportation company that provides a point-to-point shuttle service to and from KL Sentral to the Low Cost Carrier Terminal (LCCT). The branded transporter boasts a fleet of 40-seater air-conditioned coaches with adequate luggage space. A journey between KL Sentral and LCCT takes around 1 hour 15 minutes and currently costs just RM9 one-way.E-Plus Entertainment Productions is a full service event management company, and one of the
very few in town to be exporting their services overseas. With affiliates in Australia, Indonesia, Japan, Korea, the Philippines, Singapore, Thailand and the United States, the company has produced and managed scores of world-class events both locally and abroad.How does one build a land transportation brand that relies heavily on the volume of traffic? Low cost does not mean low standards of service, so what systems and measures have to be put in place to ensure that the brand delivers and lives up to its promises? What happens when something goes wrong or you would like to pay a compliment, and you want to speak to someone from the brand? What's new for this zippy brand?
Tengku Ngah Putra B Tengku Ahmad Tajuddin, the Chairman of
SkyBus and our (silent) guest in the studio, together with Chris Thiagarajah.
Hundreds of events are being held around the country every single day. What should your brand look for when it comes to choosing the right event management company? Why brands are getting it wrong by limiting creativity by "playing it safe" or being too conservative? What are some of the key issues faced by the event management industry today? Is the difficulty in protecting intellectual property a self-inflicted disease? And finally, did you know that there are Malaysian companies who are now exporting their services overseas.
All is revealed in this week's show.
2 comments:
I love the skybus service! So reasonable and an easy way to catch my airasia flights whenever i go on holidays.
Great to see how this CEO takes great interest in his customer service with his SMS bit LOL
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