In this week's show, Peter talks with Ronald Tan, Assistant Marketing Manager of City-Link Express, and Lee Yem Yeng, Founder and Managing Director of Insight Research Malaysia.
City-Link is the first and longest serving Malaysian courier company, providing timely, efficient and cost effective total logistics solutions to its customers. Founded in 1979 by David Tan, today the company has more than 110 express and drop-in centers in strategic locations nationwide. With a workforce close to 2,000 manning more than 100 offices and branches throughout Asia, this Malaysian brand has become a regional one. It has offices in Singapore, China, Hong Kong, Taiwan, Thailand and Vietnam. It has also established joint venture strategic alliances in Indonesia, the Philippines, India, Pakistan, Myanmar, South Korea, Japan, Brunei, Australia and the United States of America. Its Same Day Express delivery service is the brand’s response to customers’ growing requirements to deliver urgent documents within the same day.
Insight Research (Malaysia) Sdn Bhd has been established for 10 years, and is ranked within the Top 10 market research agencies in Malaysia. Specializing in customized qualitative and quantitative market research studies, its regular clients include blue-chip Malaysian companies as well as Fortune 500 MNCs such as Procter & Gamble, Nestlé, PepsiCo, Sara Lee, Reckitt Benckiser, Mamee Double Decker, Cereal Partners Worldwide, Toyota, Celcom, Electrolux, Southern Lion, Pensonic, New Straits Times Press and Media Prima. Its financial clients include Citibank and Ambank. Insight Research also work in association with leading market research firms such as Flamingo International, Millward Brown, Market Probe USA, Expressions UK, Asian Strategies and Markelytics International (India).
How does a service brand like City-Link manage the processes to be able to deliver top quality service every time? What branding initiative have been carried out? What differentiates City-Link from other courier brands out there? Why is research important when it comes to building your brand? Why use a professional research house when I can do it myself? What are some of the examples when research has been useful for branding?
Make sure you catch this week’s Brand Malaysia with Peter Pek for all these and more.
City-Link is the first and longest serving Malaysian courier company, providing timely, efficient and cost effective total logistics solutions to its customers. Founded in 1979 by David Tan, today the company has more than 110 express and drop-in centers in strategic locations nationwide. With a workforce close to 2,000 manning more than 100 offices and branches throughout 
1 comment:
This was a very interesting show. I really learnt a lot about market research. It's really something that every brand needs to look at.
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