Training for advertising "newbies"

New to the advertising industry? Drowning in the brand new shiny world of adland? Confused? Then maybe it's time to buff up with Shine.

Shine is a training programme initiated by the 4As (Association of Accredited Advertising Agencies) and developed by 95% Trainings. It is for advertising individuals with 1-5 years working experience in marketing or advertising. Participants will go through rigorous and hands-on exercises that will push them to explore themselves and gain empowering insights. The purpose is to train already motivated individuals to climb to greater heights.

In a nutshell, the Shine training shows young talents how to overcome barriers they weren't prepared for in university, how to deal with situations that usually would take years of experience to understand, how to contribute to their companies in ways that groom them to become leaders, and also how to manage obstacles they face within their company.

The Training Objectives

• Explore their role in the advertising & marketing industry and how their contribution can make a difference.
• Explore and breakthrough limiting beliefs and mindsets that get in the way of their success.
• Liberate their creativity and reignite their passion.
• Develop 'people skills': from understanding clients and agencies, inspiring colleagues, to being able to relate to the target audience.
• Practice applying the learning to the whole process of creating and marketing a campaign: from strategising to creating the work, to presenting.

For more information on this program, click here.