Brand Malaysia with Peter Pek, the first and only branding talk show in the country, started the new year with its première broadcast on New Year's Day at 7.15pm. Peter's guests for this first show were Janet Lee, Director and Trainer from 95%, and Craig Dasiuk, owner of myrelo.
Janet has over 20 years experience as an award-winning copywriter, Creative Director and management member, and her passion for people led her to move into the area of training. In terms of branding, 95% offers courses specifically designed for companies and people who are interested in improving their brands and their brand management skills. For Craig, a Canadian who now calls Malaysia his home, myrelo is his first move to becoming a brand owner, after having spent considerable amount of time in resort management, amongst others.
Why was a relatively new brand featured in a program like Brand Malaysia? Well, why not? This radio program is all about branding, whether they are a seasoned and established brand, or a relatively new baby like myrelo. The show attempts to discuss issues, challenges and solutions for building a brand in today's fast-paced business environment. And a new brand is perfect at being able to highlight what some of these issues are, and how it has been able to overcome any challenges put its way.
Catch Brand Malaysia with Peter Pek, every Tuesday at 7.15 on Radio24, 93.9FM. You can also catch the broadcast via live audio streaming on Radio24's website.
Saturday, January 5, 2008
Brand Malaysia starts the New Year with a bang!
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I managed to listen to both the radio broadcast as well as through the audio on this website. This sounds like the start of an interesting show. Much needed and timely. I always hear people talking about branding but so many of them don't know what they are talking about. A good step for radio in Malaysia. Nice job!
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