This week on Brand Malaysia with Peter Pek, Peter talks to Peggy Lim, Brand Manager of Goodnite, the mattress brand, and Lim Chee Seng from Media Pertiwi, an outdoor media owner.
What does a local mattress brand have to say about branding? Building a brand is so much more than just pushing out a good product - althought that is an essential start. To make a good product is one thing. To build a great brand is quite another. Until manufacturers understand the issues concerned with building a brand, they will find it increasing difficult to compete in today's marketplace. Has Goodnite done a good job? You be the judge.
Billboards are everywhere! Malaysia, and in particular the Klang Valley, has seen a huge proliferation of these large static boards. Each one is screaming for attention. Why use billboards? How effective are they? Is it fair to label Petaling Jaya "billboard city"?
But the outdoor media industry encompasses more than billboards. What is the industry doing to regulate itself and manage their reputation? Chee Seng talks frankly about the the current situation and his hopes for the future of billboards.
1 comment:
I'm sorry but this girl sounds clueless about real branding. This is the reason why so many Malaysian SMI's do so badly in branding. She's a shining example of what not to do!
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