In Episode 5, Peter talks to Mohamad Mohar Ibrahim, Chief Executive Officer of Sapura Auto, one of the most advanced BMW dealerships located in the hear of Kuala Lumpur; and Edward Jules Savarimuthu, Head of Media Strategy and Corporate Affairs of Asia Media, a company that provides infotainment and targeted advertising through the use of digital electronic displays installed in various indoor premises.
How does one build a car dealership brand? And not just any car dealership, but one that will carry the BMW marque. How does one ensure that the BMW promise of "sheer driving pleasure" begin before one enters the door, and continues way beyond a car leaving the showroom? Mohar enlightens us.
Asia Media runs TransNet®, an up and coming digital signage network consisting of over 2,000 LCD screens installed on public transport vehicles such as the RapidKL buses. How do you reach a captive audience of 1.24 million every single day? Edward tells us how the system works, who it reaches, and importantly, why brand owners shouldn't miss out on a powerful platform to reach their target audience.
Monday, January 28, 2008
Luxury cars and efficient busses
Tuesday, January 22, 2008
A good night's sleep and waking up to billboards
This week on Brand Malaysia with Peter Pek, Peter talks to Peggy Lim, Brand Manager of Goodnite, the mattress brand, and Lim Chee Seng from Media Pertiwi, an outdoor media owner.
What does a local mattress brand have to say about branding? Building a brand is so much more than just pushing out a good product - althought that is an essential start. To make a good product is one thing. To build a great brand is quite another. Until manufacturers understand the issues concerned with building a brand, they will find it increasing difficult to compete in today's marketplace. Has Goodnite done a good job? You be the judge.
Billboards are everywhere! Malaysia, and in particular the Klang Valley, has seen a huge proliferation of these large static boards. Each one is screaming for attention. Why use billboards? How effective are they? Is it fair to label Petaling Jaya "billboard city"?
But the outdoor media industry encompasses more than billboards. What is the industry doing to regulate itself and manage their reputation? Chee Seng talks frankly about the the current situation and his hopes for the future of billboards.
Sunday, January 20, 2008
So, the Saga continues...
Well, Proton has finally unveiled their revamped Saga. In case you missed the teaser, here it is again.
Tuesday, January 15, 2008
Building brands online with Yahoo! & branding for the youth market
In Episode 3, Peter talks to Ong Sea Yen, Senior Consultant of Interactive Marketing at yellow brick road, and Joel Neoh, Project Director of YouthMalaysia.com. yellow brick road (spelt in lower case on purpose) is the authorised sales representatives of Yahoo! Southeast Asia.
Yahoo! has over 6 million unique Malaysian uers on their various network properties. And this number is growing by the day. What is online branding and how can you benefit from it? How much does it cost to advertise online? Why use online advertising as a communication channel to build your brand? Sea Yen has the answers.
Followers of Malaysia’s first corporate reality television programme, The Firm on ntv7 last year, would know that Joel was the youngest candidate in the programme, and surprise
d many people by emerging as the winner of the show. YouthMalaysia.com, was winner of the Youth Friendly Company of The Year award recently at the AYA Dream Malaysia Awards. It is also organising YOUTH'08 - a youth lifestyle showcase, which takes place later this week from 18-20 January at the Putra World Trade Centre (PWTC). It is also organising the 1st National Youth Entrepreneur Convention at the same venue on 19 January.
The youth segment is a sizable and lucrative part of the market. But young people today are a demanding and tech savvy lot. If your brand is targeting the youth market, what are some of the key issues you should be aware of? How do you reach out to them? What's the best way to communicate with them?
One way to find out, is to head down to the YOUTH'08 event this weekend. The other, of course, is to listen to today's broadcast of Brand Malaysia with Peter Pek.
Monday, January 7, 2008
Captiv8ing audiences and building a business brand
This week on Brand Malaysia with Peter Pek, Peter talks to Phng Li Kim, Director of Captiv8, a provider of Digital Indoor Communication; and P. Deivendran, Managing Director of Infinite QL, a group of B2B brands that engage collaboratively in the research, design, development and consulting of high-end value added products and turnkey electronics systems for both the local and international markets.
As more and more outdoor and indoor media channels become available to brand marketeers, how does one make the right choice? Would indoor suit your brand? What are the compelling reasons for using indoor advertising and information channels? You have seen small TV screens in lifts, lobby areas and more. What is this all about then? 
If you have a B2B brand, what are some of the key issues that you need to look at when it comes to building your brand? Conventional methods of reaching consumer clients are out of the question. In addition, what needs to be done to ensure that a brand that you build can be exported successfully?Join us this week, as our guests share their expertise and experiences on the show. Don't miss Brand Malaysia with Peter Pek, this Tuesday at 7.15, only on Radio24 - Real Life. Real Time.
Saturday, January 5, 2008
Brand Malaysia starts the New Year with a bang!
Brand Malaysia with Peter Pek, the first and only branding talk show in the country, started the new year with its première broadcast on New Year's Day at 7.15pm. Peter's guests for this first show were Janet Lee, Director and Trainer from 95%, and Craig Dasiuk, owner of myrelo.
Janet has over 20 years experience as an award-winning copywriter, Creative Director and management member, and her passion for people led her to move into the area of training. In terms of branding, 95% offers courses specifically designed for companies and people who are interested in improving their brands and their brand management skills. For Craig, a Canadian who now calls Malaysia his home, myrelo is his first move to becoming a brand owner, after having spent considerable amount of time in resort management, amongst others.
Why was a relatively new brand featured in a program like Brand Malaysia? Well, why not? This radio program is all about branding, whether they are a seasoned and established brand, or a relatively new baby like myrelo. The show attempts to discuss issues, challenges and solutions for building a brand in today's fast-paced business environment. And a new brand is perfect at being able to highlight what some of these issues are, and how it has been able to overcome any challenges put its way.
Catch Brand Malaysia with Peter Pek, every Tuesday at 7.15 on Radio24, 93.9FM. You can also catch the broadcast via live audio streaming on Radio24's website.
Thursday, January 3, 2008
The Show
About the Show
Brand
Radio24 is the first and only 24-hour news and talk radio station in
- Tuesday 7.15pm
- Wednesday 12.15am
- Friday 6.15am (previous episode)
- Saturday 6.15pm
You can also catch the show via audio streaming through Radio24's website, and also through podcasts on this blog.
Want to be a guest on Brand Malaysia with Peter Pek?
Have lots to say about branding? Want to share the experiences of your brand? If you are interested in appearing on the show, click here to contact us, or fax us on +603 6203 2900, and tell us more about your brand and yourself to be considered for the show.
Brand Malaysia with Peter Pek is a production of Radio24
Producer: Nabeela Mansor
Assistant Producer: Tengku Fadli Hamzah
Brand Management: Lum Pui Fuen
Episode Guide
Latest Episode
In Tune Money and choosing the right photography studio
This week's guests on Brand Malaysia with Peter Pek are Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio.Tune Money is Asia's first "no frills" online financial service. Incorporated in 2005, the brand seeks to provide a one-stop financial services platform which offers affordable services for the "under-served" market.
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Episode Guide
Episode 11: [Original Airdate: 11 Mar 2008]
Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio, a leading advertising photography studio.
Episode 10: [Original Airdate: 4 Mar 2008]
Episode 9: [Original Airdate: 26 Feb 2008]
Mark Pointer, Regional Chief Executive Officer of Superbrands, and Anne Low, Partner and Producer of Popiah Pictures.
Episode 8: [Original Airdate: 19 Feb 2008]
Chris Thiagarajah, Chief Executive Officer of SkyBus, and Andrew Ching, Managing Director of E-Plus Entertainment Productions.
Episode 7: [Original Airdate: 12 Feb 2008]
Prabu Krishnasamy, General Manager of Avis (Malaysia), and Azli Paat, Executive Vice President of DAPAT Vista, a mobile marketing company.
Episode 6: [Original Airdate: 5 Feb 2008]
Martin Cheah, Founder & Managing Director of Blooming Florists, and VK Sailendra (better known as Sai), Executive Director of MagiqADS.
Episode 5: [Original Airdate: 29 Jan 2008]
Mohamad Mohar Ibrahim, Chief Executive Officer of Sapura Auto, one of the most advanced BMW dealerships located in the hear of Kuala Lumpur; and Edward Jules Savarimuthu, Head of Media Strategy and Corporate Affairs of Asia Media, a company that provides infotainment and targeted advertising through the use of digital electronic displays installed in various indoor premises.
Episode 4: [Original Airdate: 22 Jan 2008]
Peggy Lim, Brand Manager of Goodnite, the mattress brand, and Lim Chee Seng from Media Pertiwi, an outdoor media owner.
Episode 3: [Original Airdate: 15 Jan 2008]
Ong Sea Yen, Senior Consultant of Interactive Marketing at yellow brick road, and Joel Neoh, Project Director of YouthMalaysia.com. yellow brick road (spelt in lower case on purpose) is the authorised sales representatives of Yahoo! Southeast Asia.
Episode 2: [Original Airdate: 8 Jan 2008]
Phng Li Kim, Director of Captiv8, a provider of Digital Indoor Communication; and P. Deivendran, Managing Director of Infinite QL, a group of B2B brands that engage collaboratively in the research, design, development and consulting of high-end value added products and turnkey electronics systems for both the local and international markets.
Episode 1: [Original Airdate: 1 Jan 2008]
Janet Lee, Director and Trainer from 95%, a brand training company, and Craig Dasiuk, owner of myrelo, a relocation brand.
Contests
Contests
Win Tune Money Prepaid Visa Cards, Tune Money Accident Insurance and a Jen Siow Photography Session
We have 5 Tune Money Prepaid Visa Card preloaded with RM100.00 cash, 5 Tune Money Personal Accident Insurance Coverage worth RM100,000.00 each and one Personal Photography Session with Jen Siow worth RM5,000 up for grabs. We have also made it easier to enter.
Contest runs 5/3/08 to noon 21/3/08
Win copies of the Superbrands book
Win a copy of the Superbrands book, courtesy of Superbrands. We have 10 Superbrands books worth over RM200 each from various countries to giveaway. Be one of the lucky people to win!
Contest runs 26/2/08 to midnight 7/3/08
Win a bouquet of roses for Valentine's Day
Win a bouquet of roses, to be delivered to anywhere in the Klang Valley in time for Valentine's Day. Our friends at Blooming Florists have given us RM1,500 worth of flowers to giveaway. Be one of the 10 lucky people to win!
Contest runs 5/2/08 to midnight 8/2/08
+ WINNERS
Host
Your Host
Peter Pek MCSD
Peter Pek is one of the world's foremost brand strategist. A writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity, radio and television personality, he is best known as the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; first publisher of Superbrands Malaysia; and for his work in branding.
Peter was one of the host and judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 in
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