In Episode 5, Peter talks to Mohamad Mohar Ibrahim, Chief Executive Officer of Sapura Auto, one of the most advanced BMW dealerships located in the hear of Kuala Lumpur; and Edward Jules Savarimuthu, Head of Media Strategy and Corporate Affairs of Asia Media, a company that provides infotainment and targeted advertising through the use of digital electronic displays installed in various indoor premises.
How does one build a car dealership brand? And not just any car dealership, but one that will carry the BMW marque. How does one ensure that the BMW promise of "sheer driving pleasure" begin before one enters the door, and continues way beyond a car leaving the showroom? Mohar enlightens us.
Asia Media runs TransNet®, an up and coming digital signage network consisting of over 2,000 LCD screens installed on public transport vehicles such as the RapidKL buses. How do you reach a captive audience of 1.24 million every single day? Edward tells us how the system works, who it reaches, and importantly, why brand owners shouldn't miss out on a powerful platform to reach their target audience.
Monday, January 28, 2008
Luxury cars and efficient busses
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3 comments:
I now feel like going straight out to the BMW showroom in JTR. Do I get a free coffee as well? LOL
I waS IN THE BUS THE OTHER DAY, i THINK THIS ASIA mEDIA FELLOWS ARE DOING AN EXTENSIVE JOB, iT USED TO BE A MUNDANE ROUTINE FOR THE LIKES OF ME, BUT SINCE THIS TV STATION CAME ON BOARD my time is more less stressed up
Looks like this guys from Asia Media have taken a leaf out of Mobile TV is Singapore, will there be more programs especially comedies, it will be nice to have comedy court or raja lawak for the commutter at least the bus ride will be fun...any takers
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