We have moved to BrandMalaysia.FM

BrandMalaysia.FM

After a lot of hard work by our team, we have finally relocated to our beautiful new home at www.brandmalaysia.fm. The move is to enable us to provide a better experience for you - our subscribers, Radio24 friends, listeners and visitors. The new site will also allow us to improve our podcasting services, which will be revamped soon.

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Win Tune Money Prepaid Visa cards, Tune Money Insurance and Jen Siow photography session

This week on Brand Malaysia with Peter Pek, we have lots of prizes to giveaway!

You can win:

• 5 X Tune Money Prepaid Visa Card preloaded with RM100.00 cash*
• 5 X Tune Money Personal Accident Insurance Coverage worth RM100,000.00 each*
• 1 X Personal Photography Session with Jen Siow worth RM5,000
  

There are now 3 easy ways to enter! Choose the most convenient one for you, or try your luck with all 3!

1. Enter via SMS
To enter, just send us an SMS. Type R24 BRAND followed by why you like listening to Brand Malaysia. And don't forget your name. Then, send your SMS to 32728. It's that easy!

EXAMPLE:
"R24 BRAND I like Brand Malaysia because... Johan."
Send to 32728

2. Enter by leaving a Comment
Leave a comment for the post In Tune Money and choosing the right photography studio. Every comment goes into the contest. Make sure we can contact you by email if you win. We will never sell your email, so don't worry.

3. Enter by Subscribing
Subscribe to our free feed, and get updates on new posts as well as new contests. Just enter your email in the subscription box on the right. Every subscription qualifies for an entry.

You can send as many entries and you can use all three methods if you like.

* Note: You must be aged 18 years or over to enter.
This contest is only open to residents of Malaysia. Contest ends Noon 21 March 2008.

In Tune Money and choosing the right photography studio

This week's guests on Brand Malaysia with Peter Pek are Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio.

Tune Money is Asia's first "no frills" online financial service. Incorporated in 2005, the brand seeks to provide a one-stop financial services platform which offers affordable services for the "under-served" market. It aims to offer financial and investment products which are up to 35% less than what is available on the market by eliminating any middleman. It launched Malaysia's first mobile-enabled Visa card service together with Celcom; Tune Card, a prepaid Visa card, as well as the Red Card, a prepaid Visa card for thosed aged 15-17. The brand launched a campaign that featured its CEO, our guest for the show, and its current tagline is "Looking After You".

Tengku Zafrul appears in Tune Money ads

Jen Studio is one of Malaysia's leading advertising photography studios. Located in Kuala Lumpur, its dynamic team of creative and technical experts serves both local and global clients, including those from China, Vietnam, Indonesia, Lebanon and Russia. Facilities include a studio with a motorised turntable, a full fashion studio, and complete in-house digital post-production for web and print-ready images. The studio also develops virtual tours of objects and environments. Clients include L'Oreal, Maybelline, Garnier, Eversoft, Secret Garden, Follow Me, Neutrogena and Safi.

Jen Siow's shoot for the Hilton

What were the challenges faced when it came to launching a new financial services brand like Tune Money? What is the thinking behind putting the CEO of a company on ads and promotional materials? What is Tune Money's differentiation? Where does Tengku Zafrul find the time to write a blog? What should one look for when it comes to choosing the right studio for an advertising project? Photography studios are also trying to brand themselves. How are they doing this? Why are advertisers opting to use foreign models as opposed to local ones?

Don't miss this week's show!

Superbrands book contest winners

Here are the winners from our Superbrands book contest. Congratulations! An overseas edition of the hard-cover coffee table book will be couriered to you.

1. Kamal Ibrahim 019 296 XXXX
2. Grace Cheah 012 298 XXXX
3. K Kamal 016 521 XXXX
4. S Velupillai 012 262 XXXX
5. NK Tan 016 342 XXXX
6. Raj Singh 012 203 XXXX
7. Azizah Rosli 017 610XXXX
8. Yean Chee Cheong 016 311 XXXX
9. Nik Ismail 012 373XXXX
10. Andy Ong 016 685 XXXX

Louis Vuitton's first ever TV commercial

Louis Vuitton, the quintessential luxury brand, has launched its first ever TV ad. Called "Where are you going?", the 90-second spot takes viewers on a journey that is painted with engaging imagery. Produced by Ogilvy Paris, the attempt is certainly an unusual move by the luxury brand to communicate key values of the brand to a wide audience.

It has not been easy for luxury and fashion brands such as LV to take their messages from the pages of magazines and transport it into a medium such as television. One of the main commercial reasons is the audience - their brand is not designed for mass-market consumption. The cost of a top-range LV travel bag will allow most economy travellers to get a round the world trip ticket, with some spare change. So why has LV decided to take its message to the masses?

There will be a lot of debate among brand strategists around the world as to the value of such a move, and importantly, if the strategy works. What do you think?

Either way, enjoy the commercial.

How Burger King captured brand and product loyalty, and made it viral

I recently came across a very clever campaign by Burger King that demonstrated how a brand can capture all the emotions that can be associated with a brand and their products.

The simple but ingenious plan was to set-up a Burger King store on a particular day, and then tell customers visiting that store that the Whopper, their signature product, was not available, and would no longer be sold. Not in this store. Not in any other store. Ever.

Their reactions were then capture on film. A series of videos were then posted on a website called whopperfreakout.com. You can clearly see that people were upset and shocked. Visitors can then embed the video and email it to their friends. Brilliant!

Burger King used television spots to create awareness, stir up curiosity, provide amusement and perhaps even to shock. This was the catalyst for people to visit the website, and for them to propagate the campaign.

Peter's Branding Tips

• Look at ways to capture desire, want, need, loyalty, etc., for your brand.
• Be creative when it comes to an online viral campaign. It needs to provide something in return for anyone who is going to propagate it for you. Is it something shocking? Is it funny? Humour tends to work well as people love sharing jokes and funny videos.
• Think about using another media to kick-start the campaign - a catalyst if you like.

Stay tuned to Brand Malaysia on 93.9FM as I will be talking to Burger King very soon. Watch this space.

Training for advertising "newbies"

New to the advertising industry? Drowning in the brand new shiny world of adland? Confused? Then maybe it's time to buff up with Shine.

Shine is a training programme initiated by the 4As (Association of Accredited Advertising Agencies) and developed by 95% Trainings. It is for advertising individuals with 1-5 years working experience in marketing or advertising. Participants will go through rigorous and hands-on exercises that will push them to explore themselves and gain empowering insights. The purpose is to train already motivated individuals to climb to greater heights.

In a nutshell, the Shine training shows young talents how to overcome barriers they weren't prepared for in university, how to deal with situations that usually would take years of experience to understand, how to contribute to their companies in ways that groom them to become leaders, and also how to manage obstacles they face within their company.

The Training Objectives

• Explore their role in the advertising & marketing industry and how their contribution can make a difference.
• Explore and breakthrough limiting beliefs and mindsets that get in the way of their success.
• Liberate their creativity and reignite their passion.
• Develop 'people skills': from understanding clients and agencies, inspiring colleagues, to being able to relate to the target audience.
• Practice applying the learning to the whole process of creating and marketing a campaign: from strategising to creating the work, to presenting.

For more information on this program, click here.

Driving a courier brand and what market research can do

In this week's show, Peter talks with Ronald Tan, Assistant Marketing Manager of City-Link Express, and Lee Yem Yeng, Founder and Managing Director of Insight Research Malaysia.

City-Link is the first and longest serving Malaysian courier company, providing timely, efficient and cost effective total logistics solutions to its customers. Founded in 1979 by David Tan, today the company has more than 110 express and drop-in centers in strategic locations nationwide. With a workforce close to 2,000 manning more than 100 offices and branches throughout Asia, this Malaysian brand has become a regional one. It has offices in Singapore, China, Hong Kong, Taiwan, Thailand and Vietnam. It has also established joint venture strategic alliances in Indonesia, the Philippines, India, Pakistan, Myanmar, South Korea, Japan, Brunei, Australia and the United States of America. Its Same Day Express delivery service is the brand’s response to customers’ growing requirements to deliver urgent documents within the same day.

Insight Research (Malaysia) Sdn Bhd has been established for 10 years, and is ranked within the Top 10 market research agencies in Malaysia. Specializing in customized qualitative and quantitative market research studies, its regular clients include blue-chip Malaysian companies as well as Fortune 500 MNCs such as Procter & Gamble, Nestlé, PepsiCo, Sara Lee, Reckitt Benckiser, Mamee Double Decker, Cereal Partners Worldwide, Toyota, Celcom, Electrolux, Southern Lion, Pensonic, New Straits Times Press and Media Prima. Its financial clients include Citibank and Ambank. Insight Research also work in association with leading market research firms such as Flamingo International, Millward Brown, Market Probe USA, Expressions UK, Asian Strategies and Markelytics International (India).

How does a service brand like City-Link manage the processes to be able to deliver top quality service every time? What branding initiative have been carried out? What differentiates City-Link from other courier brands out there? Why is research important when it comes to building your brand? Why use a professional research house when I can do it myself? What are some of the examples when research has been useful for branding?

Make sure you catch this week’s Brand Malaysia with Peter Pek for all these and more.

Win copies of the Superbrands book

This week on Brand Malaysia with Peter Pek, we are giving you the chance to win a copy of the Superbrands book, courtesy of Superbrands. We have 10 Superbrands books worth over RM200 each from various countries to giveaway. Be one of the lucky people to win!

The launch of a Superbrands book in Finland
For illustration purposes only. Books to be given away are from different countries

To enter, just send us an SMS. Type R24 BRAND followed by why you like listening to Brand Malaysia. And don't forget your name. Then, send your SMS to 32728. It's that easy!

EXAMPLE:

"R24 BRAND I like Brand Malaysia because... Johan."

Send to 32728

You can send as many entries as you like. This contest ends at midnight, 7 March 2008.

Superbrands and branding on television

In Week 9's episode of Brand Malaysia with Peter Pek, Peter talks to Mark Pointer, Regional Chief Executive Officer of Superbrands, and Anne Low, Partner and Producer of Popiah Pictures.

Superbrands is the world’s leading independent arbiter of brands, and also the largest, operating in more than 80 countries around the world. Its invitation-only programme promotes the world’s best and most valued brands, and provides brands with a marketing, PR and promotions platform. Members of Superbrands read like a who’s who of branding. They include some of the world’s most iconic brands like Coca-Cola, American Express, Sony, Nokia and McDonald's.

Under a completely new management team in Malaysia, Superbrands has put a revamped programme in place. In addition, Mark reveals exclusively to Brand Malaysia with Peter Pek, that Superbrands will be launching Superbrands TV for the very first time, and that Malaysia has been selected as the first country to run this extension programme. Superbrands TV is a 30-minute documentary and infotainment show which will feature two brands per episode. It will be broadcast on national television and is expected to have its worldwide première in the later part of 2008.

Popiah Pictures is one of Malaysia’s leading independent drama and TV production houses, and is the company behind some of Malaysia’s most dynamic, fresh and exciting drama series, from the glamorous ‘Getting Together’, to the sophisticated ‘Each Other’ and the award-winning ‘Table for Two’. Their maiden Malay-language production ‘Realiti’ was nominated for Best Drama Series for Anugerah Skrin 2007. The team at Popiah are also well-versed in handling other genres and formats, having also produced Soong Ai Ling’s lifestyle magazine show, ‘E-Life with Ai Ling’, ‘Mama dengan Neslac’, a child parenting show, and the hit reality shows ‘Nescafe Kickstart’ and ‘The Firm’. Its latest production, ‘Ghost’, starring Nazrudin Rahman, Cheryl Samad, Carmen Soo, Reefa and Razif Hashim, is currently airing on 8TV.

Popiah Pictures has also broken new ground in the field of partnering entertainment with brand names, creating not only good television, but paving an alternative way for brands and corporations to reach a wider audience through the compelling media of television. Past clients who have enjoyed a successful and fruitful partnership with Popiah include Sony, Nestlé, Unilever and Procter & Gamble.

Anne Low, Partner and Producer of Popiah Pictures, together with
Mark Pointer, Regional CEO of Superbrands, at Radio24's studios.

So, how exactly can a brand become a “super brand”? What exactly is Superbrands and what do they do? What is the selection criteria for Superbrands? How do brands benefit from the Superbrands programme, and why would they want to participate? If Superbrands is not an award as such, what is it? What is Superbrands TV all about? Superbrands itself has become a major brand around the world. What is Superbrands doing to build its own brand? How do brands get in touch with Superbrands?

Brands are always trying to find ways to create and build empathy with their markets. A growing trend is to use product placement in films and on television. How are brands doing this in Malaysia? How can you get your brand on TV? What costs should one expect to budget for? Who do brands see if they are interested in product placement? What is the quality of television production in Malaysia compared to other countries in the region? What are the trends for brands using TV as a medium of communication?

To find out the answers to all these burning questions, tune-in this week to Brand Malaysia with Peter Pek.

Tell us what you think

Do you listen to Brand Malaysia with Peter Pek? Why not take a moment to tell us what you think? Take part in our short survey and let us know your thoughts and opinions. Click here to go to the survey. Oh, and if you like our show, do let us know as well!

Radio24 Television Commercial

You may have seen the Radio24 commercial on TV. Here is the English version.

A stress-free ride to the airport and eventful events

This week on Brand Malaysia with Peter Pek, Peter talks to Chris Thiagarajah, Chief Executive Officer of SkyBus, and Andrew Ching, Managing Director of E-Plus Entertainment Productions.

SkyBus is a ground transportation company that provides a point-to-point shuttle service to and from KL Sentral to the Low Cost Carrier Terminal (LCCT). The branded transporter boasts a fleet of 40-seater air-conditioned coaches with adequate luggage space. A journey between KL Sentral and LCCT takes around 1 hour 15 minutes and currently costs just RM9 one-way.

E-Plus Entertainment Productions is a full service event management company, and one of the very few in town to be exporting their services overseas. With affiliates in Australia, Indonesia, Japan, Korea, the Philippines, Singapore, Thailand and the United States, the company has produced and managed scores of world-class events both locally and abroad.

How does one build a land transportation brand that relies heavily on the volume of traffic? Low cost does not mean low standards of service, so what systems and measures have to be put in place to ensure that the brand delivers and lives up to its promises? What happens when something goes wrong or you would like to pay a compliment, and you want to speak to someone from the brand? What's new for this zippy brand?

Tengku Ngah Putra B Tengku Ahmad Tajuddin, the Chairman of
SkyBus and our (silent) guest in the studio, together with Chris Thiagarajah.

Hundreds of events are being held around the country every single day. What should your brand look for when it comes to choosing the right event management company? Why brands are getting it wrong by limiting creativity by "playing it safe" or being too conservative? What are some of the key issues faced by the event management industry today? Is the difficulty in protecting intellectual property a self-inflicted disease? And finally, did you know that there are Malaysian companies who are now exporting their services overseas.

All is revealed in this week's show.

Valentine's Day Contest Winners

Congratulations to the following for winning a bouquet of hand-delivered roses for Valentine's Day from Blooming Florists. Wishing all of you a very Happy Valentine's!

1. Janan Goh 012 296 XXXX
2. Tan Kee Kung 012 258 XXXX
3. Ridzuan Ahmad 019 333 XXXX
4. Shareen Mansoor 016 239 XXXX
5. Faizal Nordin 012 309 XXXX
6. Richard Lang 016 276 XXXX
7. CL Tan 012 227 XXXX
8. Intan Shah 012 380 XXXX
9. Khrisna Kumar 019 447 XXXX
10. Raymond Chin 019 266 XXXX

Rental cars and how to maximize SMS for your business

In Episode 7, Peter talks to Prabu Krishnasamy, General Manager of Avis (Malaysia), and Azli Paat, Executive Vice President of DAPAT Vista, a mobile marketing company.

With over 4000 branch offices worldwide, Avis is one of the largest car rental agencies in the world. It is a provider to the commercial segment serving business travelers at major airports around the world, and to leisure travelers at off-airport locations. Avis Malaysia first opened its doors for business in 1972. Since then, the company has seen a slow but steady growth in the rental car market.

Service and delivery are at the core of a rental car brand like Avis. What are some of the challenges involved with building such a brand? How does a brand like Avis train their people to ensure that standards are at the highest levels? What happens when there is a breakdown in communication? How does Avis solve this?

DAPAT Vista was established in 2000 to serve the demand for mobile interactivity and to spearhead the development of innovative and dynamic mobile data services and products. Together with its parent company, Television Airtime Services, it offers comprehensive and creative mobile marketing and advertising tools to assist organizations in implementing interactivity into their communication with stakeholders.

DAPAT Vista’s user-friendly SMS short code, 32728, is the numerical equivalent of the word D-A-P-A-T on standard handphone keypads.

Why use SMS to build your brand? What are some of the uses of SMS in terms of brand building? How can a company like DAPAT help you to interact with your customers and enable your brand to have interactivity? Why would someone SMS the police? Find out all about mobile SMS in this week's show.

Win a bouquet of roses for Valentine's Day

WIN! WIN! WIN!

This week on Brand Malaysia with Peter Pek, we are giving you the chance to win a bouquet of roses, to be delivered to anywhere in the Klang Valley in time for Valentine's Day. Our friends at Blooming Florists have given us RM1,500 worth of flowers to giveaway. Be one of the 10 lucky people to win!

To enter, just send us an SMS. Type R24 BRAND followed by why you like listening to Brand Malaysia. And don't forget your name. Then, send your SMS to 32728. It's that easy!

EXAMPLE:
"R24 BRAND I like Brand Malaysia because... Johan."
Send to 32728

You can send as many entries as you like. If you win, we will contact you to ask where you want the roses to be sent. Good luck and Happy Valentine's Day!

Happy Lunar New Year!

All of us at Brand Malaysia with Peter Pek would like to wish all our listeners and blog visitors a very happy and prosperous Chinese New Year as we welcome the year of the rat! Gong Xi Fa Chai!

Click the button to hear Peter's New Year greetingPeter Pek – Happy Chinese New Year

A blooming brand & magical ads that rise from the floor

With Valentine's Day just round the counter, Peter talks to Martin Cheah, Founder & Managing Director of Blooming Florists, and VK Sailendra (better known as Sai), Executive Director of MagiqADS.

(L-R) Sai and Martin in Radio24's studio.

Blooming Florist began its operations 27 years ago, and today has numerous retail outlets in Petaling Jaya, Kuala Lumpur. It is also networked with 75,000 florists worldwide through its membership in Interflora Pacific Unit Limited. It is also the first florist in Malaysia to embrance e-commerce. MagiqADS is believed to be the first company in the world to offer vertical illusionary advertising platforms in hypermarkets and other high-traffic areas.

What does it take to build a service brand that promises on-time delivery and what is required to develop and sustain a successful e-commerce brand? Why is MagicADS exciting brands that compete on supermarket shelves? Waht are 3D ads and what can they do when placed in supermarket ailes? Peter will get you the answers.

Catch Brand Malaysia with Peter Pek this week! Only on Radio24, 93.9FM.

Luxury cars and efficient busses

In Episode 5, Peter talks to Mohamad Mohar Ibrahim, Chief Executive Officer of Sapura Auto, one of the most advanced BMW dealerships located in the hear of Kuala Lumpur; and Edward Jules Savarimuthu, Head of Media Strategy and Corporate Affairs of Asia Media, a company that provides infotainment and targeted advertising through the use of digital electronic displays installed in various indoor premises.

How does one build a car dealership brand? And not just any car dealership, but one that will carry the BMW marque. How does one ensure that the BMW promise of "sheer driving pleasure" begin before one enters the door, and continues way beyond a car leaving the showroom? Mohar enlightens us.

Asia Media runs TransNet®, an up and coming digital signage network consisting of over 2,000 LCD screens installed on public transport vehicles such as the RapidKL buses. How do you reach a captive audience of 1.24 million every single day? Edward tells us how the system works, who it reaches, and importantly, why brand owners shouldn't miss out on a powerful platform to reach their target audience.

A good night's sleep and waking up to billboards

This week on Brand Malaysia with Peter Pek, Peter talks to Peggy Lim, Brand Manager of Goodnite, the mattress brand, and Lim Chee Seng from Media Pertiwi, an outdoor media owner.

What does a local mattress brand have to say about branding? Building a brand is so much more than just pushing out a good product - althought that is an essential start. To make a good product is one thing. To build a great brand is quite another. Until manufacturers understand the issues concerned with building a brand, they will find it increasing difficult to compete in today's marketplace. Has Goodnite done a good job? You be the judge.

Billboards are everywhere! Malaysia, and in particular the Klang Valley, has seen a huge proliferation of these large static boards. Each one is screaming for attention. Why use billboards? How effective are they? Is it fair to label Petaling Jaya "billboard city"?

But the outdoor media industry encompasses more than billboards. What is the industry doing to regulate itself and manage their reputation? Chee Seng talks frankly about the the current situation and his hopes for the future of billboards.

So, the Saga continues...

Well, Proton has finally unveiled their revamped Saga. In case you missed the teaser, here it is again.

Building brands online with Yahoo! & branding for the youth market

In Episode 3, Peter talks to Ong Sea Yen, Senior Consultant of Interactive Marketing at yellow brick road, and Joel Neoh, Project Director of YouthMalaysia.com. yellow brick road (spelt in lower case on purpose) is the authorised sales representatives of Yahoo! Southeast Asia.

Yahoo! has over 6 million unique Malaysian uers on their various network properties. And this number is growing by the day. What is online branding and how can you benefit from it? How much does it cost to advertise online? Why use online advertising as a communication channel to build your brand? Sea Yen has the answers.



Followers of Malaysia’s first corporate reality television programme, The Firm on ntv7 last year, would know that Joel was the youngest candidate in the programme, and surprised many people by emerging as the winner of the show. YouthMalaysia.com, was winner of the Youth Friendly Company of The Year award recently at the AYA Dream Malaysia Awards. It is also organising YOUTH'08 - a youth lifestyle showcase, which takes place later this week from 18-20 January at the Putra World Trade Centre (PWTC). It is also organising the 1st National Youth Entrepreneur Convention at the same venue on 19 January.


The youth segment is a sizable and lucrative part of the market. But young people today are a demanding and tech savvy lot. If your brand is targeting the youth market, what are some of the key issues you should be aware of? How do you reach out to them? What's the best way to communicate with them?

One way to find out, is to head down to the YOUTH'08 event this weekend. The other, of course, is to listen to today's broadcast of Brand Malaysia with Peter Pek.

Captiv8ing audiences and building a business brand

This week on Brand Malaysia with Peter Pek, Peter talks to Phng Li Kim, Director of Captiv8, a provider of Digital Indoor Communication; and P. Deivendran, Managing Director of Infinite QL, a group of B2B brands that engage collaboratively in the research, design, development and consulting of high-end value added products and turnkey electronics systems for both the local and international markets.

As more and more outdoor and indoor media channels become available to brand marketeers, how does one make the right choice? Would indoor suit your brand? What are the compelling reasons for using indoor advertising and information channels? You have seen small TV screens in lifts, lobby areas and more. What is this all about then?

If you have a B2B brand, what are some of the key issues that you need to look at when it comes to building your brand? Conventional methods of reaching consumer clients are out of the question. In addition, what needs to be done to ensure that a brand that you build can be exported successfully?

Join us this week, as our guests share their expertise and experiences on the show. Don't miss Brand Malaysia with Peter Pek, this Tuesday at 7.15, only on Radio24 - Real Life. Real Time.

Brand Malaysia starts the New Year with a bang!

Brand Malaysia with Peter Pek, the first and only branding talk show in the country, started the new year with its première broadcast on New Year's Day at 7.15pm. Peter's guests for this first show were Janet Lee, Director and Trainer from 95%, and Craig Dasiuk, owner of myrelo.

Janet has over 20 years experience as an award-winning copywriter, Creative Director and management member, and her passion for people led her to move into the area of training. In terms of branding, 95% offers courses specifically designed for companies and people who are interested in improving their brands and their brand management skills. For Craig, a Canadian who now calls Malaysia his home, myrelo is his first move to becoming a brand owner, after having spent considerable amount of time in resort management, amongst others.

Why was a relatively new brand featured in a program like Brand Malaysia? Well, why not? This radio program is all about branding, whether they are a seasoned and established brand, or a relatively new baby like myrelo. The show attempts to discuss issues, challenges and solutions for building a brand in today's fast-paced business environment. And a new brand is perfect at being able to highlight what some of these issues are, and how it has been able to overcome any challenges put its way.

Catch Brand Malaysia with Peter Pek, every Tuesday at 7.15 on Radio24, 93.9FM. You can also catch the broadcast via live audio streaming on Radio24's website.

The Show

About the Show

Brand Malaysia with Peter Pek is the first and only radio branding talk show in Malaysia. Hosted by Peter Pek MCSD, the show airs on Radio24 on the 93.9 FM frequency. The show premièred on New Year's Day in 2008.

Radio24 is the first and only 24-hour news and talk radio station in Malaysia. The station broadcasts domestic, regional and world news through hourly news bulletins, half-hourly news highlights and breaking news as and when they happen through live coverages and cross-overs. The station also has an array of talk shows. It also airs at frequent intervals, traffic, weather and stock market reports. The station also provides live audio streaming through its website.

Show Times
Brand Malaysia with Peter Pek runs for 45-minutes and broadcasts on:

• Tuesday 7.15pm
• Wednesday 12.15am
• Friday 6.15am (previous episode)
• Saturday 6.15pm

You can also catch the show via audio streaming through Radio24's website, and also through podcasts on this blog.

Guests & Topics
Typically, each episode features two guests, one representing a brand and the other from the branding or related industry. The show is divided into five segments. The format of the show represents an interview style, in which the host, Peter Pek, asks his guests questions related to their brand or business. Topics cover all aspects of branding from both a brand and industry perspective.

Want to be a guest on Brand Malaysia with Peter Pek?
Have lots to say about branding? Want to share the experiences of your brand? If you are interested in appearing on the show, click here to contact us, or fax us on +603 6203 2900, and tell us more about your brand and yourself to be considered for the show.

Brand Malaysia with Peter Pek is a production of Radio24
Producer: Nabeela Mansor
Assistant Producer: Tengku Fadli Hamzah
Brand Management: Lum Pui Fuen

Episode Guide

Latest Episode

In Tune Money and choosing the right photography studio

This week's guests on Brand Malaysia with Peter Pek are Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio.

Tune Money is Asia's first "no frills" online financial service. Incorporated in 2005, the brand seeks to provide a one-stop financial services platform which offers affordable services for the "under-served" market.

More...


Episode Guide
Episode 11: [Original Airdate: 11 Mar 2008]
Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio, a leading advertising photography studio.

Episode 10: [Original Airdate: 4 Mar 2008]

Ronald Tan, Assistant Marketing Manager of City-Link Express, and Lee Yem Yeng, Founder and Managing Director of Insight Research Malaysia.

Episode 9: [Original Airdate: 26 Feb 2008]
Mark Pointer, Regional Chief Executive Officer of Superbrands, and Anne Low, Partner and Producer of Popiah Pictures.

Episode 8: [Original Airdate: 19 Feb 2008]
Chris Thiagarajah, Chief Executive Officer of SkyBus, and Andrew Ching, Managing Director of E-Plus Entertainment Productions.

Episode 7: [Original Airdate: 12 Feb 2008]
Prabu Krishnasamy, General Manager of Avis (Malaysia), and Azli Paat, Executive Vice President of DAPAT Vista, a mobile marketing company.

Episode 6: [Original Airdate: 5 Feb 2008]
Martin Cheah, Founder & Managing Director of Blooming Florists, and VK Sailendra (better known as Sai), Executive Director of MagiqADS.

Episode 5: [Original Airdate: 29 Jan 2008]
Mohamad Mohar Ibrahim, Chief Executive Officer of Sapura Auto, one of the most advanced BMW dealerships located in the hear of Kuala Lumpur; and Edward Jules Savarimuthu, Head of Media Strategy and Corporate Affairs of Asia Media, a company that provides infotainment and targeted advertising through the use of digital electronic displays installed in various indoor premises.

Episode 4: [Original Airdate: 22 Jan 2008]
Peggy Lim, Brand Manager of Goodnite, the mattress brand, and Lim Chee Seng from Media Pertiwi, an outdoor media owner.

Episode 3: [Original Airdate: 15 Jan 2008]
Ong Sea Yen, Senior Consultant of Interactive Marketing at yellow brick road, and Joel Neoh, Project Director of YouthMalaysia.com. yellow brick road (spelt in lower case on purpose) is the authorised sales representatives of Yahoo! Southeast Asia.

Episode 2: [Original Airdate: 8 Jan 2008]
Phng Li Kim, Director of Captiv8, a provider of Digital Indoor Communication; and P. Deivendran, Managing Director of Infinite QL, a group of B2B brands that engage collaboratively in the research, design, development and consulting of high-end value added products and turnkey electronics systems for both the local and international markets.

Episode 1: [Original Airdate: 1 Jan 2008]
Janet Lee, Director and Trainer from 95%, a brand training company, and Craig Dasiuk, owner of myrelo, a relocation brand.

Contests

Contests

Win Tune Money Prepaid Visa Cards, Tune Money Accident Insurance and a Jen Siow Photography Session
We have 5 Tune Money Prepaid Visa Card preloaded with RM100.00 cash, 5 Tune Money Personal Accident Insurance Coverage worth RM100,000.00 each and one Personal Photography Session with Jen Siow worth RM5,000 up for grabs. We have also made it easier to enter.

Contest runs 5/3/08 to noon 21/3/08


Win copies of the Superbrands book
Win a copy of the Superbrands book, courtesy of Superbrands. We have 10 Superbrands books worth over RM200 each from various countries to giveaway. Be one of the lucky people to win!

Contest runs 26/2/08 to midnight 7/3/08


Win a bouquet of roses for Valentine's Day
Win a bouquet of roses, to be delivered to anywhere in the Klang Valley in time for Valentine's Day. Our friends at Blooming Florists have given us RM1,500 worth of flowers to giveaway. Be one of the 10 lucky people to win!

Contest runs 5/2/08 to midnight 8/2/08

+ WINNERS

Host

Your Host

Peter Pek MCSD

Peter Pek is one of the world's foremost brand strategist. A writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity, radio and television personality, he is best known as the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; first publisher of Superbrands Malaysia; and for his work in branding.

Peter was one of the host and judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 in Malaysia in 2007.

For more information, visit:

• www.peterpek.com
• Peter Pek in Wikipedia
• Peter Pek in TV.com